Commercial Interiors/Hospitality

711 Fifth Avenue - Core Club

  • Location: 711 Fifth Avenue, New York, NY
  • Size: 350,000 sq ft
  • Type: Luxury Office/Retail/Private Members Club
  • Developer: SHVO
  • Executive Architect: Crown Architecture
  • Design Architect: Peter Marino

711 Fifth Avenue is an exclusive sanctuary nestled among the iconic boutique office buildings of Fifth Avenue’s prestigious Plaza District. Meticulously revitalized with a focus on timeless luxury, the lobby features bespoke artisanal finishes that reflect a carefully crafted identity. Collector-grade furnishings and curated art pieces enhance the space, creating an atmosphere of refined sophistication.

Atop the historic former Coca-Cola headquarters, The Core Club exemplifies the seamless integration of preservation and innovation. Crown’s comprehensive renovation reimagines the building’s storied legacy through a contemporary lens, transforming four expansive floors into a private, world-class destination. A 6,000-square-foot rooftop terrace offers panoramic views of Central Park and the Manhattan skyline.

Amenities include three refined restaurants, elegant co-working spaces, a private 40-person screening room, a distinguished art gallery, a tranquil spa, and a state-of-the-art fitness center. Eleven meticulously designed suites provide members with a heightened level of comfort and convenience—underscoring the project's commitment to elevated living and design excellence.

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Crown Architecture and Consulting, D.P.C., is a New York State-registered firm providing comprehensive architectural services across the United States.
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